PROTES MARKETING GAYA TUNG DESEM

Sekitar sebulan lalu, tepatnya 1 Juli, seribuan penduduk Desa Drangong, Kecamatan Taktatan, Serang Barat, Banten, tumplek blek di lapangan bola desa setempat. Di lapangan itu, mereka tampak riuh rendah memperebutkan guyuran uang pecahan Rp 1.000, Rp 5.000, Rp 10.000 dengan total Rp 100.000.000.

Tidak hanya uang yang jatuh dari langit, 1.200 lembar tiket seminar senilai Rp 6.000.000.000 pun turut di perebutkan. Rupanya, hujan uang itu sengaja di sebar menggunakan pesawat terbang layang Jabiru oleh pelatih sukses nomor satu versi Majalah MARKETING tahun 2005, Tung Desem Waringin.

Pak Tung, demikian ia biasa di panggil, mengaku sedang melakukan protes marketing. Menurutnya, banyak praktik promosi yang kurang efektif di lakukan dewasa ini, yang ia ibaratkan dengan menebar uang dari pesawat terbang ke kawah gunung berapi. Uang sia-sia dimakan api, hasilnya tak mendongkrak penjualan berarti.

"Saya mengakui aksi ini memang sensasional. Di sisi lain, saya ingin menunjukkan cara bagaimana berpromosi yang efektif. Dengan cara sensasional seperti itu, market akan cepat tahu tentang produk dan merk kita. Sehingga, perusahaan tak perlu mengguyur uang demikian banyak tetapi tak efektif," ucap Tung usai melakukan aksinya itu.


My Translate


MARKETING PROTEST BY TUNG DESEM STYLE

Around amonth ago, at July 1th, about thousand people of Desa Drangong, Kecamatan Taktatan, West Serang, Banten, are spilled all over in football field. In there, they are looks like happy for getting small change money in Rp 1.000, Rp 5.000, Rp 10.000 which total are Rp 100.000.000.000.

Not only money which fall from the sky, but 1.200 pieces of seminar ticket up to Rp 6.000.000.000 are also struggle to. The money rain are apparance by used JABIRU flying plane with number one succes coach of MARKETING Magazine version in 2005 year that is Tung Desem Waringin.

Mr. Tung, ussualy that the call name, he doing for marketing protest. He think, right now there are many promotion practices are not effective, which he like by spread the money from air plane to vulcano. The money are useles burn of the fire, but the result are not pull up the selling.

"I am sure this is a sensational action, the another side, i want show the manner of how to the effective promotion. With that sensationla action, the market will early know about our product and mark. So, the companny are not neccesary to spend much money if it is not effective",said Mr. Tung after he did the action.